Your brand can be a catalyst for your mission. But, it doesn't just happen. Your purpose and vision alone cannot unlock your brand's potential to inspire and move, build and scale.
For your brand to generate the highest possible value, your organization at a minimum needs to: One, show up when your value proposition has an opportunity to shine, two, stay top of mind, and three, use every interaction to make your audience feel seen and understood.
PERFORM BEYOND YOUR LIMITS
We make it easy by giving your team options that best reflect your company's stage of growth and business objectives.
You have heard it a million times before today: consistency is the name of the game. It builds brand trust and recognition. It is also incredibly challenging, especially if you have a modest budget and a small team. Our monthly subscription plans will help your team generate a consistent stream of content and brand interactions during periods of high growth and change every month. With us, your team has stretch power to deliver across all critical marketing and communication fronts, from strategic planning, content creation, digital marketing, and public relations to support every stage of the marketing funnel.
Our monthly plans attract small businesses with a 1-3 person junior marketing team that requires more time, space, and expertise to build brand exposure, thought leadership and public engagement.
Your brand deserves a team that can confidently stand behind it, especially as you voyage into uncharted territory and commit to showing courage in the face of uncertainty. Projects vary in many ways, including time, scope, budget and resourcing. We assemble a creative team that can deliver the unique strategic and technical skills needed for each project. And we go a step further. You get a creative team that aligns with your mission and values with experience communicating the issues most important to your organization. You are in the business of change and deserve a team that can help you do things more efficiently. With us, you know you are getting a creative team designed to reduce the amount of editing and rework you need to do to meet the expectations of your stakeholders and leadership.
Project-based work includes significant content deliverables, website redesigns, strategic communications planning, brand reinvention, and social media ad campaigns. They demand more time, effort and coordination. Paying by the hour would blow your budget and unarguably force the creative talent to undervalue their contribution or write off many hours of hard work.
Program and product launches and new business initiatives like expanding into new markets and tapping into a new customer base demand comprehensive communications planning, branding and public relations. These opportunities are also approached with a project-based lens to help keep client costs low.
fractional brand lead
You might have the correct number and type of people to build brand awareness, grow your community and increase engagement with your target audience. But do they have the creative and strategic direction to optimize and maximize your marketing department's efforts?
You can hire our founder to serve as a Fractional Brand Lead for your small business on a part-time or interim basis. A Fractional Brand Lead is most helpful when your team is experiencing high growth or considerable change and lacks a strategic lead to guide and manage the brand experience internally and externally. A Fractional Brand Lead can help protect your marketing budget for testing new messaging and ad spend.
Namrata can help coordinate marketing and public relations activities and bridge any brand-related knowledge gaps within the organization through employee training and process improvement.